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Теория социально-когнитивного научения (Social cognitive learning theory). Направление
персонологии, представленное Бандурой и Роттером, в котором подчеркивается, что поведение является
результатом сложного взаимодействия между когнитивными процессами и влиянием окружения.
Ценность подкрепления (Reinforcement value). Термин, используемый Роттером для
отражения того, в какой степени человек предпочитает одно подкрепление другому, если вероятность
получить каждое равна.
Ценность потребности (Need value). В теории Роттера относительная желательность
различных подкреплений, связанных с различными категориями потребностей.
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